First call advantage
The top 3 results take the majority of clicks. That means the job is gone before most businesses even get a look in. Rank there and you stop chasing — you start choosing.
60-day local SEO sprint · trades & service businesses
Most Local Businesses Lose Work Before The Phone Even Rings.
When customers search for your service, they usually choose from the businesses they see first on Google Maps.
If you're not there, competitors get the calls — even if your work is better.
We build local visibility systems designed to help your business rank higher, generate more inbound enquiries, and become the obvious local choice.
Proof across
- Landscaping
- Plumbing
- Bathrooms
- Builders
- Google Maps
- Landing pages
The problem
The best trade in town still loses if the wrong business shows up first.
Most local service businesses I meet are stuck on the same loop: paying for Checkatrade and Bark leads that don't convert, watching quieter competitors outrank them on Google Maps, and only getting busy when a referral comes through.
Local SEO fixes the root cause. Done properly, your Google Business Profile and website become a measurable sales system: rankings, calls, quote requests, booked jobs, and revenue.
-
Invisible on Google Maps
You don't show up in the 3-pack for "[your trade] near me" — even in the towns you actually work in.
-
Bleeding money on lead-gen sites
Bark, MyBuilder, Checkatrade — paying per lead for jobs that ghost, undercut, or don't suit you.
-
A website that doesn't sell
Pretty enough, but it doesn't say where you work, what you do, or why someone should pick you.
-
Reviews that go nowhere
Happy customers, but no system for getting reviews that move you up the rankings.
Why local SEO?
Your competitors are
already doing this.
While you're relying on word of mouth and paid leads, the business above you on Google Maps is picking up every call that should've been yours.
Trust before they speak to you
A strong Google presence — profile, reviews, ranking — tells the customer you're the real deal before a single word is exchanged. That's the call that's easy to close.
Ads stop. Rankings don't.
Pay-per-click runs out the moment the budget does. A strong local SEO position compounds — six months in it's harder to knock you off than it was to get you there.
What's included
Everything you need to get
more local customers.
Rank higher on Google Maps, generate more inbound calls, and track exactly how much business your visibility is generating.
The Local Growth System™
SEO + Conversion Optimised Website £2,000 value
Built to rank locally and turn visitors into calls and enquiries — designed specifically around your services, your service areas, and your ideal customers.
- Local SEO structure & schema markup
- FAQ & internal linking optimisation
- Conversion & mobile optimisation
- Google Maps support signals
Result: A website built not just to look good — but to generate business.
Google Business Profile Optimisation £1,200 value
Full setup and ongoing optimisation to improve Google Maps visibility, local rankings, profile engagement, and inbound enquiries.
Result: Increased visibility when customers search for your services locally.
Review Generation System £800 value
A simple, repeatable system to consistently generate more 5-star reviews — one of the strongest local ranking and trust factors.
- Review request process & QR code setup
- Staff guidance & review tracking
Result: More trust, stronger rankings, and higher conversion rates.
Premium Local Citations Pack £800 value
Consistent business listings across 50+ trusted directories to strengthen local authority and relevance.
Result: Stronger trust signals and improved local visibility.
Call & Lead Tracking System £1,000 value
Track calls and enquiries generated through your Google visibility so you can clearly see what's working.
Result: Clear lead attribution and measurable growth tracking.
Weekly Ranking Reports £200 value
Clear tracking of keyword rankings, Google Maps visibility, and local search growth so you always know where you stand.
Result: Full visibility into ranking progress and performance.
Monthly ROI Reports £500 value
We break down lead growth, visibility improvements, estimated revenue impact, and growth opportunities each month.
Result: Clear understanding of the business impact being generated.
AI & Early-Stage Visibility System £1,000+ value
Most businesses only show up when someone searches "[service] near me". We also position you to appear earlier in the customer journey — while people are still researching options.
- Optimised content around common customer questions
- AI-friendly content structure
- Service pages targeting early-stage intent
Result: More trust, more visibility, and more customers already familiar with your business before they're ready to buy.
Ongoing Growth Suggestions & Direct Access £1,300 value
We continuously identify opportunities to improve visibility, increase enquiries, and strengthen rankings — plus fast, direct support whenever you need it.
Result: Ongoing optimisation and clear communication throughout.
Total value
£8,800+
if you hired each service separately
Your investment
£1,495 setup
then £395 every 4 weeks — once Top 3 Google Maps rankings are achieved
60-Day Top 3 Google Maps Guarantee
If agreed target terms are not moving into the Top 3 map positions within 60 days, work continues at no additional management fee until the target is reached.
Real work, real numbers
These are the jobs, calls, and rankings behind the promise.
Real examples from local SEO and Google Business Profile work across landscaping, plumbing, bathrooms, and building services. Results vary by area, competition, and how quickly the site and profile can be improved.
Hepburn Landscaping moved from page 2 and 3 into the local pack.
Before the campaign, Hepburn had only 2 calls in December and was buried on Google Maps. After the profile and local signals were worked on, the business ranked 2nd for multiple keywords and started getting consistent monthly enquiries.
- Calls before
- 2 → 10-15/mo
- Website clicks
- Low → 60+/mo
- Ranking movement
- Page 2/3 → 2nd
Google Business Profile + local SEO momentum
McInally Plumbing climbed in a competitive Edinburgh market.
McInally had only 3 calls in January and wanted a steadier alternative while paying for ads. Despite gaps in website size, the business moved from the second page to 4th and fluctuated into the top 3 for competitive plumbing searches — now consistently hitting 20+ calls every month.
- Calls before
- 3 → 20+/mo
- Maps position
- Page 2 → 4th/top 3
- Competitor beaten
- Old employer → Outranked
Local SEO for plumbing and heating search terms
FPS Bathrooms reached the top of Google Maps in Glasgow.
Scott came in when work had slowed down and the business was sitting on the second page of Google Maps. After the local SEO work started, FPS moved to the top in Glasgow and saw bathroom renovation calls climb as high as 18 in June.
- Calls before
- 1/mo → 18/mo
- Maps ranking
- Page 2 → Top spot
- Speed
- Slow → 48 hours
Google Maps visibility for bathroom renovation leads
HSC Builders used local SEO momentum to fund bigger growth.
HSC started on page 5 with little budget and not enough work. After ranking 2nd for the keywords they wanted, the campaign helped bring in £20k+ of jobs within weeks, then created enough momentum to fund ads and larger quotes.
- Starting point
- Page 5 → 2nd
- Jobs generated
- Low → £20k+
- Quotes later
- None → £200k
Local SEO first, then ads once cash flow improved
"Ano mate was bombarded the week a was away, 20k+ jobs i seen yesterday was from that and few other smaller things, pricing them on monday as suppliers closed this weekend"
"The goal is not more traffic for the sake of it. The goal is more calls, more quote requests, and enough tracking to know what is actually making money."
Websites and landing pages
Local SEO works better when the page can turn visitors into enquiries.
A few examples of service-business websites and Google Ads landing pages built around phone calls, quote forms, trust signals, and clear local positioning.
HSC Builders
Landscaping and builders website with quote-first hero.
Hepburn Landscaping
Visual landscaping landing page focused on calls and project starts.
McInally Plumbing · After
Trust-heavy plumbing site with callouts, reviews, and service proof.
McInally Plumbing · Before
Original site added for context, so visitors can see the jump in positioning and conversion focus.
HSC Ads Landing Page
Campaign-specific landing page built to convert paid traffic.
How it works
A grown-up, four-step process.
No 47-page strategy decks. No KPI theatre. Just the work that moves the needle, in the right order.
-
01
Discovery call
A free 20-minute call. I learn your trade, your patch, your good jobs vs. bad jobs, and where leads currently come from.
Week 0 -
02
Audit & plan
Deep dive into your Google Business Profile, site, and top 5 local competitors. You get a prioritised 60-day plan in plain English.
Week 1–2 -
03
Build & fix
Website fixes, service pages, town pages, citations, schema, reviews flow. Work I do — you keep doing what you're good at.
Week 2–8 -
04
Rank & iterate
Monthly call, monthly report. We double down on the services and towns that are converting and prune the ones that aren't.
Ongoing
ROI calculator
See what a few extra local calls could be worth.
Pick your trade, area size, close rate, average job value, margin, and customer lifetime. The calculator estimates what conservative top-3 local visibility could be worth over 12 months after SEO fees.
- Monthly search demand changes by trade and city size.
- Uses 28% top-3 click-through, 10% captured share, and a 15% buffer.
- Your audit checks the real keywords, rankings, competitors, and opportunity.
Step 1 — Your business
Step 2 — Your numbers
Of the calls you get, how many become paid jobs?
10%35%60%
Pre-filled by trade — adjust if needed.
£100£25k£50k
Net margin after labour, materials, and overheads.
10%35%70%
How long does the average customer keep using you?
1 yr2.5 yrs5 yrs
Conservative methodology:
We estimate you capture only 10% of available top-3 traffic, then apply a
15% buffer for seasonality, missed calls, no-shows, and market variance.
Your estimated results
Monthly searches
1,200
Local searches in your area
Est. calls / month
29
From a top-3 local position
Jobs won / month
7
At your close rate
Monthly revenue
£14,000
From local search leads only
Monthly profit
£4,900
At your margin
12-month net profit — after all fees
£50,737
After estimated setup and monthly SEO investment
Return on investment over 12 months
2,540%
How we calculate this
- Monthly local searches for your trade
- 1,200
- Top 3 local results click-through
- 336
- Your share of that traffic
- 34
- Calls generated
- 29
- After seasonality buffer
- 25
- Jobs won per month
- 7
- Multiplier applied
- 1×
- Monthly revenue
- £14,000
- Monthly profit
- £4,900
- Total investment over 12 months
- £7,963
- 12-month net profit
- £50,737
Results shown are estimates based on conservative planning assumptions. Actual results vary by market, competition, location, business activity, conversion rate, and how quickly the site and profile can be improved.
Free audit
Your Google Rankings — Live on Screen.
Book a free ranking audit and we’ll walk through your current Google visibility, the mistakes holding you back, and what those missing local calls could be worth.
Your exact ranking position
We show you live on screen where you appear across your service area.
The mistakes hurting you
We walk through what’s keeping you out of the top 3 right now.
What it’s costing you per month
A real number based on your trade, area, and average job value.
No obligation.
If we’re not a fit, we’ll tell you. If we are, we’ll show you exactly
what working together looks like.
4 spots left this month
Free Ranking Audit — Book Your Spot
Pick a time that works for you. No obligation.
FAQ
Straight answers.
Anything else? Drop me a note — xr33m.marketing@gmail.com.
Do you guarantee Top 3 rankings?
Yes. If we don't get you into the agreed Top 3 Google Maps positions, we continue working at no extra cost until we do. The guarantee applies as long as the agreed actions are followed.
How quickly does work start?
Within 24 hours of your setup payment. We'll send your onboarding, collect access, review your assets, and begin building the system.
Will you work with my competitor?
No. While we're working with you, we won't take on a direct competitor in the same service and area. That exclusivity stays in place while you remain a client.
Do I own the website?
Yes. The website is yours. Hosting is included while you're active with us. If you ever leave, the website files can be transferred to you.
What do I need to do on my end?
Provide business details, access to your Google Business Profile, service images if available, and request reviews from happy customers. We provide the review message and process.
What is included in the setup?
Your setup includes the SEO website, Google Business Profile optimisation, technical SEO, Google Maps support layer, review system, citations, tracking setup, and client dashboard.
When does the 4-weekly payment start?
The £395 every 4 weeks starts once the agreed Top 3 Google Maps target has been achieved. Until then, you only pay the setup fee.
What happens if rankings drop?
Rankings can move over time, which is why ongoing optimisation exists. We continue monitoring, improving, and maintaining the system to protect visibility.
How do you track results?
We track rankings, Google visibility, calls, enquiries, reviews, and monthly performance inside your client dashboard so progress is clear.
Is this the same as normal SEO?
No. This is focused specifically on Google Maps visibility, local search, lead generation, and measurable growth for local service businesses.